Friday, October 16, 2026 | 7 PM | The Denton Square
A Denton tradition celebrating trucks, community and giving.
Since 2016, the Peterbilt Pride & Class Parade has brought truck enthusiasts from across the United States and Canada to Denton for an unforgettable celebration of custom Peterbilt trucks and community spirit. More than 50 impressive trucks make their way through the streets of Denton, culminating in a spectacular parade route through the historic Denton Square.
Held annually on the third Friday of October, this family-friendly event is a must-see for truck enthusiasts and families alike. Bring your lawn chairs, gather your family and friends, and enjoy a fun-filled evening on the Square as these one-of-a-kind trucks roll through downtown Denton.
But the Pride & Class Parade is about more than trucks - it's about giving back. Donations from the event support Peterbilt's United Way employee giving campaign, helping make a difference for individuals and families throughout Denton County.
Peterbilt's partnership with United Way of Denton County spans decades. Peterbilt has supported United Way since the 1980s and, since 2002, the partnership has helped raise over $10 million to support the Denton County community. Each fall, Peterbilt employees come together for a week of fundraising, friendly interdepartmental competition and special events - all leading up to the annual Pride & Class Parade.
Come for the trucks. Stay for the fun. Give for the community.
The Peterbilt Pride & Class Parade is a celebration of pride, class, and the power of people coming together to make a difference.
“Peterbilt and United Way of Denton County share a rich partnership that has positively shaped this community for more than three decades,” said United Way of Denton County President & CEO Gary Henderson. “In addition to their unrivaled financial support, Peterbilt and its employees have generously given their time as Six Sigma Lean Belt training facilitators, Loaned Executives, nonprofit board members, and creators of the memorable Friday night parade featuring amazing Peterbilt trucks driving the Denton Square. There’s no doubt the people of Peterbilt leave an indelible mark on the Denton County community.”
